Manager, Web Program Office (EXT) - Hoofdinhoud

Innovation and partnership bond the five institutions of the World Bank Group (WBG): the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA), which together form the World Bank; the International Finance Corporation (IFC); the Multilateral Investment Guarantee Agency (MIGA); and the International Centre for Settlement of Investment Disputes (ICSID). The World Bank Group is one of the world’s largest sources of funding and knowledge for developing countries. It uses financial resources and extensive experience to help poor nations reduce poverty, increase economic growth, and improve the quality of life. Over the past several years, the Bank has been actively making its operations and research more open, transparent, and accountable through ground-breaking changes in its disclosure of information and in providing free access to its data. As an organization focused on results, the Bank regularly assesses its effectiveness at an operational and organizational level and shares its performance outcomes broadly.

The External Affairs Vice Presidency (EXT) manages strategic communications and relationships with key stakeholders for the World Bank Group. EXT’s overall mandate is to increase understanding and support for the Bank Group’s mission both at the global and country levels, and to leverage the Bank Group's development impact through effective communications, advocacy, diplomacy and issues management.

The Corporate Communications unit (EXTCC) within EXT, manages strategic communications with the Bank’s key stakeholders. The unit works to increase understanding and impact of the Bank Group’s mission through effective communications, representation, and issues management. The unit is grouped into: Media, Broadcast, Internal Communications, and the Web Program. The Web Program Office (WPO) is made up of four distinct business lines and teams - Governance, Online/Social Media, Technology & Innovation, and Business & User Experience - responsible for leading and managing the development of a first-class web site and corresponding off-site spaces such as open data and social media. Each business line is managed by a team lead who oversees his or her own team and work program, reporting to the Web Manager. A total of 40 staff, consultants and contractors make up the WPO. The incumbent will report to the Director of Corporate Communications.

Taken

Business Management (incl. strategy, operations and quality control) accountabilities:

• Drives the overall strategy for the web program and assures that it fully integrates with the Bank’s and EXT’s strategies.

• Leads and collaborates with Bank decision makers to drive, plan, implement, measure, and evolve the Bank’s web and digital communications strategies (website, content, mobile, social, etc.).

• Ensures continuity and ultimately, success for the delivery of the Bank’s new web presence.

• Provides leadership in supporting the Web Governance Council, which is responsible for providing high-level guidance on online initiatives, establishing web-related policies and roles/responsibilities, etc. The Manager will facilitate meetings and provide regular updates on implementation progress for strategies adopted by the Council.

• Ensures that the activities and programs of the WPO are cost effective and aligned with the overall priorities and objectives of the Bank and EXT.

• Advises and oversees the development and implementation of online programs supporting communication campaigns and stakeholder engagement.

• Actively monitors and manages risks around stakeholders, environment changes, and program deliverables.

• Oversees strategies, policies, and procedures to manage organizational online channels and products. Ensures that online channels follow existing organizational policies (Access to Information, Translation Framework, etc.)

• Maintains awareness of and ensures a supportive environment for the appropriate implementation of emerging digital technologies, including but not limited to mobile platforms, social media tools, and how they may be applied to help achieve the strategic goals of the Bank.

• Directly leads some challenging projects or initiatives for the WPO, especially those that may pose institutional risk for the Bank.

People/ Talent Management accountabilities:

• The Manager of the WPO will lead, together with the four team leads and Director of Corporate Communications, the advancement of the WPO's capabilities, assets, and reputation.

• Manages four WPO team leads and their recruitment, evaluation and career development.

• Negotiates and ultimately approves the team leads’ own work plans and for their teams, including performance objectives and related HR actions.

• When necessary, manages the intersections between and among the team leads’ programs, ensuring appropriate overlap and clear handoffs.

Resource Management accountabilities

• Ensures formulation of the program’s budget proposal, including multi-year forecasting, and managing the unit’s financial resources of an approximately $5 million annual admin budget and a $2 million capital budget effectively and efficiently.

• Provides the planning assumptions, parameters and budget envelopes for team leads to use in their work planning.

• Coaches, negotiates and ultimately approves the team leads’ budgets, work plans for their teams, individual work programs and performance objectives.

• Provides institution-wide reporting to various governance bodies and clients.

Relationship Management accountabilities (Internal and External):

• Serves as chief advocate and representative of the Web Program Office among senior management and key internal and external stakeholders.

• Manages the stakeholder system and political environment to ensure the web program maintains a broad, institution-wide support base.

• Maintains effective working relationships with key partners and stakeholders, such as business units, IT, and security.

• Develops relationships with external organizations for strategic partnerships.

Knowledge Management accountabilities:

• Disseminates best practices and lessons learned.

• Manages learning and knowledge flows.

Criteria

• An advanced degree directly relevant to the role, including an MBA in digital marketing, communications, journalism, political science, international relations, public affairs, marketing.

• A successful candidate would typically have 15-20 years relevant experience including a minimum of 10 years experience managing a group of diverse business units covering separate but interrelated functions preferably in the web or online communications space for a large enterprise.

• Experience in the oversight of complex communications strategies and IT deployments and management of $5 million plus annual budget envelopes.

• Proven record of management in a senior management capacity and ability to effectively lead and manage teams.

• Success in managing multi-national staff and stakeholders.

• Strong background in complex stakeholder management.

• Record of encouraging a culture of innovation, shared learning, risk taking, and accountability.

• Must be a results-driven, strategic planner and implementer, adept at building consensus in order to move projects from concept to completion.

• Understanding of the principles of social media and emerging technologies including mobile, blogs, multimedia, etc.

• Outstanding interpersonal, diplomatic and partnership skills required for building and maintaining collaborative relationships with internal stakeholders.

• Strong communication skills in English, including the ability to speak persuasively and present ideas clearly and concisely.

• Superior level of resourcefulness, ability to work with considerable autonomy as well as willingness to work under pressure and through the whole spectrum of activities from the strategic level to the resolution of specific issues.

• Proven ability to work in a collaborative environment with team members and across organizational boundaries.

• Proven track record of building, managing and coaching teams and creating an enabling work environment.

• Prior experience in managing people, budget processes.

Bank-wide Managerial Competencies

 Focusing on the Big Picture and Overall Strategic Framework for Development: Identifies and pursues strategic initiatives which provide the greatest value and sustainable impact; balances long and short-term trade-offs; communicates clearly and precisely the development goals and the strategies for achieving them.

 Inspiring Trust & Passion in the Bank Group's Mission: Shows great drive and commitment to the World Bank Group’s mission; helps others understand how their daily work contributes to the Bank's mission and inspires others to proactively meet the Bank's development objectives in partnership with clients. Treats everyone fairly, consistently, and with respect. Maintains high standards of personal integrity.

 Promoting Client Orientation: Balances a responsive and proactive approach to meeting client needs; encourages staff to understand client needs and concerns; ensures provision of customized services and products as appropriate; Responds promptly and effectively to client needs.

 Driving for Results: Makes things happen; Is proactive; Balances "analysis" with "doing"; Sets high standards for self and others; identifies work objectives that are fully aligned with the Bank Group's mission and goals.

 Selecting, Coaching, Appraising & Developing Staff: Builds a team diverse in gender and nationality; appraises their ability and potential; gives candid and timely performance feedback; rewards desirable behavior; provides support for professional development efforts linked to business objectives; Coaches staff to help them perform effectively.

 Planning & Managing Staff to Achieve Quality Results: Develops realistic plans with available human resources; establishes high standards of performance and demonstrates a commitment to excellence; empowers staff by removing obstacles to achieve business goals; focuses on results and delivers what is promised, on time and within budget; accepts responsibility for successes and failures; does not blame others if things go wrong; holds others accountable; supports others to succeed and acknowledges their contributions.

 Encouraging Innovation in an Open, Team Based Environment: Creates an environment conducive to teamwork, continuous learning and innovation; Thinks beyond existing paradigms; builds alliances and promotes open communication and collaboration to achieve joint objectives.

 Creating an Environment that Supports Continuous Learning & Knowledge Sharing: Uses knowledge to equip clients and staff; promotes continuous learning environment; Shares knowledge and information; Builds partnerships and creates an environment for learning and knowledge sharing.

 Influencing & Resolving Differences Across Boundaries: Gains support and commitment from others even without formal authority; resolves differences by determining needs and forging solutions that benefit all parties; promotes collaboration and facilitates teamwork across organizational boundaries; Breaks down barriers between units.

 Promoting Diversity and Inclusion: Builds diverse teams and manages differences to achieve business results. Demonstrates commitment to D&I through staffing decisions (recruitment, promotion recognition, etc.). Respects and values differences; listens with an open mind and enables all staff to actively, visibly contribute. Challenges preferences in self and others that may affect workplace decisions. Models behaviors that promote a more inclusive organizational culture.

***The World Bank Group is committed to achieving diversity in terms of race, gender, nationality, culture, and educational background. Individuals with disabilities are equally encouraged to apply. ***